Field notes · B2B teams · AI in practice

What we've seen, written down before we forget it.

Notes from inside B2B teams getting AI to actually work — what the rooms look like, what we'd do first, and what we got wrong.

OriginMay 13, 2026Alex & Rachel5 min read

Hello, Agents!

A short first post. What Vanilla Labs is for, how we got here, and what we're working on right now — Rachel's focus, Alex's focus, and what the practice looks like week-to-week.

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In edit · publishing next

Three more posts in the queue.

Vanilla Labs writes the way we work — in service of a specific decision a B2B operator is about to make. Each piece is short, grounded in a real engagement, and written so the senior team can act on it without a second meeting.

Layer 01Why AI education must be role-specific (and why general overviews fail)

MechanismWhy buying another SaaS won't fix your AI bottleneck

Case studyThe finance firm with eleven phantom agents — what we cut, and why

If your team keeps asking you about AI

A 15-minute call. We tell you what we'd do first.

It's a working call. You leave with what to do first. If we're not the fit, we say so before the call ends.

Book a 15-minute AI triage → Read the case study