About · what we believe

We embed. We don't pitch.

Vanilla Labs is a small operating team that joins agencies for short, scoped engagements. We've spent the last decade running ops inside agencies, building automations before "AI" was the marketing word, and watching what happens when teams adopt powerful tools without a designed org around them.

What we believe

Adoption from inside lasts. Compliance from above doesn't.

The agencies that get the most out of AI aren't the ones with the most tools. They're the ones whose senior team can name what's running and why.

How we charge

Fixed scope. Fixed end date.

Every engagement has a date we leave. We're not a retainer agency. The deliverable is your team owning the next round without us in the room.

Who we work with

Agencies of 10–100 people.

Marketing, creative, and digital agencies as the beachhead. Adjacent: professional services firms with similar shapes — accountancies, law firms, design studios.

Who we don't

If your team doesn't want AI, we say no.

Adoption from inside requires inside agreement. If your senior team is hostile to the work, we tell you on the 15-minute call and you save the engagement fee.

We embed. We don't pitch.

Adoption from inside lasts. Compliance from above doesn't.

Fixed scope. Fixed end date.

Agencies of 10–100 people.

If your team doesn't want AI, we say no.

The fastest way to find out if we fit.